With Choky Power, Cremo is updating its famous chocolate milk drink with a new, functional recipe and a modernized design. To celebrate this relaunch, the brand is also bringing its iconic mascot—a familiar figure for decades—back into the spotlight. Developed to meet the expectations of young and old alike, the new recipe combines Swiss milk, real Swiss chocolate, natural proteins, and essential vitamins in a convenient format you can take anywhere.
Choky Power offers:
Real Swiss chocolate for an authentic taste
natural proteins that support growth and development
a source of vitamins B, C, D, and E
a recipe without sweeteners
a reduced fat content
100% Swiss milk and ingredients sourced from certified sustainable supply chains
Designed for active children, teens, and all chocolate drink lovers, Choky Power combines indulgence with nutritional benefits in a balanced recipe that’s perfect for everyday moments.
With its new design and revamped recipe, Choky is breathing new life into the dairy aisle. The return of its iconic mascot reinforces the brand’s identity and creates a connection between the memories of several generations of consumers and a new generation seeking products that combine pleasure, quality, and nutrition.
Choky Power will be available in retail stores starting in late August 2026.
