With Protein-up!©, Cremo is expanding its product line with a new generation of functional milk-based beverages. Developed to meet the needs of active consumers, the line combines high protein content, vitamins, and Swiss milk in a convenient format that can be enjoyed at any time of day.
Protein-up!© offers:
- 💪 26 g of protein per bottle,
- 🚫 A recipe with no added sugars, no sweeteners, and no lactose (Triple Zero),
- 🔬 Naturally occurring vitamins and BCAAs.
The line comes in three flavors: Chocolate, Strawberry, and Matcha, a variation inspired by current trends.
“With Protein-up!©, we aim to offer a protein-enriched milk drink that combines enjoyment, functionality, and transparency. The product is aimed at a young, active audience that cares about the quality of what they consume, while remaining true to our Swiss dairy expertise,” explains Yann Verdon, Head of Marketing at Cremo.
Made from 100% Swiss milk, Protein-up!© is part of the growing market for high-protein products. Thanks to its clear positioning and appealing flavors, the line brings a new option to the fresh food aisle.
Protein-up!© will be available in retail stores starting in July 2026.
